Your guide to the Swedish affiliate networks

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We've put together a simple glossary of some of the most common terms used.

A B C   D E F   G H I   J K L   M N O   P Q R   S T U   V X Y   Z Å Ä Ö

Above the Fold

Part of a Web page that is visible after the page has loaded; normally it is the top part of a Web Page. This term is derived from the newspaper industry referring to the portion of the front page that is visible with the paper folded.


A Website owner that earns a commission for reffering clicks, leads or sales to a merchant.

Affiliate Agreement

Terms between a merchant and an affiliate that govern the relationship.

Affiliate Information Page

A page (or pages) on your  Web site that explains clearly and concisely what your affiliate program is all about.

Affiliate Link

A piece of code residing in a graphis image or piece of text placed on an affiliate’s Web page that notifies the merchant that an affiliate should be credited the customer or visitor sent to its Web site.

Affiliate Manager

The manager of an affilite program who is responsible for creating a newsletter, establishing incentive programs, forecasting and budgeting, overseeing front end marketing of the program, and monitoring the industry for news and trends.

Affiliate Program

A merchant pays a commision to an affiliate for generating clicks, leads or sales from a graphic or text link located in the affiliate´s site.

Affiliate Solution Provider

A company that provides the network, software, and services needed to create and track an affiliate program.


A synonym for affiliate.


An affiliate application approval process where all applicants are automatically approved for an affiliate program.


An e-mail feature that automatically sends an e-mail message to any one who sends it a message.

Banner Ad

An electronic billboard or ad in the form of a graphic image; these come in many sizes and reside on a Web site’s Web page. Banner ad space is sold to advertisers to earn revenue for the Web site.



A program where an affiliate receives a commission for each sale of a product or service that he or she refers to a merchant’s website. Per-per-sale programs usually offer the highest commissions and the lowest conversion ratio.


A program where an affiliate receives a commission for each sales lead that she or he generates for a merchant Web site. Examples would include completed surveys, contest or sweeptakes entries, downloaded software demos, or free trials. Pay-per –lead generally offers midrange commissions and midrange-to-high conversion ratios.


A program where an affiliate receives a commission for each click (visitor) she or he refers to a merchant’s Web site. Pay-per-click programs generally offer some of the lowest commissions and a very high conversion ratio because visitors need only click on a link to earn the affiliate a commission.

Residual Earnings

Programs that pay affiliates not just for the first sale a shopper their site makes, but all additional sales made at the merchant’s site over the life of the costumer.

ROI (Return on Investment)

This is what all marketing managers want to see from the money they spend on their marketing and advertising campaigns. The higher the sales, the large the number of shoppers and the greater the profit margin generated by sales-the better the ROI.



Electronic junk mail or junk newsgroups postings, generally e-mail advertising for some product sent to a mailing list or newsgriuip. A must to avoid if you treasure your company’s reputation.


A prefabricated HTML page for affiliates that displays new or specialized products with integrated affiliate links.

Super Affiliates

The small percentage of sites- the top 1% of affiliates, based on performance and earnings-that generate the lion’s share of the revenue for your program. They are born marketers and are very successful with the affiliate program they promote from their sites.

Targeted Marketing

Offering the right offer to the right costumer at the right time.

Tracking Method

The way a program tracks referred sales, leads or clicks. The most common are by using a unique Web address (URL)  for each affiliate, or by embedding an affiliate ID number into the link that is processed by the merchant’s software. Some programs also use cookies for tracking.

Text Link

A link that is not accompanied by a graphical image.


An affiliate marketing model that allows affiliates to sign up additional affiliates below themselves, so that when the second-tier affiliate earn a commission, the affiliate above them also receives a commission.


Those affiliates that do not generate the hypes of revenues that super affiliates do, though they do show that kind of potential. With a little training and education about your product or service, they could join the ranks of your super affiliates.


Viral Marketing

The rapid adoption of a product or passing-on of an offer to friends and family through word of mouth or word of email networks. Any advertising that propagates itself the way viruses do.